"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance capitalism" as an unprecedented new market form. It is not simply about tracking us and selling ads, it is the business model for an ominous new marketplace that aims at nothing less than predicting and modifying our everyday behavior--where we go, what we do, what we say, how we feel, who we're with. The consequences of surveillance capitalism for us as individuals and as a society vividly come to life in The Age of Surveillance Capitalism's pathbreaking analysis of power. …
"Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance capitalism" as an unprecedented new market form. It is not simply about tracking us and selling ads, it is the business model for an ominous new marketplace that aims at nothing less than predicting and modifying our everyday behavior--where we go, what we do, what we say, how we feel, who we're with. The consequences of surveillance capitalism for us as individuals and as a society vividly come to life in The Age of Surveillance Capitalism's pathbreaking analysis of power. The threat has shifted from a totalitarian "big brother" state to a universal global architecture of automatic sensors and smart capabilities: A "big other" that imposes a fundamentally new form of power and unprecedented concentrations of knowledge in private companies--free from democratic oversight and control"--
"In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit-at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future--if we let it."--Dust jacket.
I had no idea this book was this large when I borrowed it from a library. It somehow hit my list and came up in rotation. It's 700 pages, but just over 500 pages of content. The rest is reference material, notes and bibliography.
The author does a fantastic way of describing the recent history of data surveillance and how it's been monetized. We aren't really the product, but are the objects where raw material is mined for prediction engines that attempt to figure out how we will act or nudge us to act.
The first part deals with big tech. There's a part about totalitarianism, then moving into recent psychology and how all these are tied together.
Expect 10-15+ hours of reading with this. Value!
This made me and keeps me thinking. Wonderful book, but probably not for all.
I've been making my way through this (audio)book for a year or so. I realised some 15 hours in that it didn't make sense because the files weren't organised correctly (my bad). Because I listened to bits and pieces out of order, I had to work extra hard to get the concepts, which I'm glad for now even though it sucked. Zuboff's analysis here is fantastic. Her breakdown of the machinations of "surveillance capitalism" is one of the most significant contributions to understanding how this particular "species" of capitalism works that I think we are likely to get this half of the twenty-first century. And "we" sure need it.
The book falls short on political solutions however, and the way it's written was frustrating to say the least. Zuboff's faith in markets, even market capitalism, knocks more creative solutions out of her grasp reacting to attacks on liberal democracy, rather …
I've been making my way through this (audio)book for a year or so. I realised some 15 hours in that it didn't make sense because the files weren't organised correctly (my bad). Because I listened to bits and pieces out of order, I had to work extra hard to get the concepts, which I'm glad for now even though it sucked. Zuboff's analysis here is fantastic. Her breakdown of the machinations of "surveillance capitalism" is one of the most significant contributions to understanding how this particular "species" of capitalism works that I think we are likely to get this half of the twenty-first century. And "we" sure need it.
The book falls short on political solutions however, and the way it's written was frustrating to say the least. Zuboff's faith in markets, even market capitalism, knocks more creative solutions out of her grasp reacting to attacks on liberal democracy, rather than straining for more democratic ways of governance and being in the world.
This book makes a fantastic comparison read alongside Jairus Victor Grove's thrilling/disturbing/enlightening/strange optimism generating Savage Ecology: War and Geopolitics at the End of the World (wyrms.de/book/79246/s/savage-ecology). Stay tuned for my review of that whenever I finish it.
